An interactive AR- campaign supported by Sweden's Women's Lobby + 40 different organizations that encourages change and further education about the gender pay gap in Sweden. 
By translating the pay gap into the time that women stop being paid, they stress the absurdity of the inequality. In collaboration with Victoria Albrecht.

Client: Lön Hela Dagen

Sources: Pensionsmyndigheten, Medlingsinstitutetet, Lönheladagen, SCB

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