LÖN HELA DAGEN
An interactive AR- campaign supported by Sweden's Women's Lobby + 40 different organizations that encourages change and further education about the gender pay gap in Sweden. 
By translating the pay gap into the time that women stop being paid, they stress the absurdity of the inequality. In collaboration with Victoria Albrecht.

Try it yourself by scaning the QR-code!



Thanks to: Julien Plane, Sujata Maini, Jenny Andersson 

Sources: Pensionsmyndigheten, Medlingsinstitutetet, Lönheladagen, SCB




         Feeling collaborative or just curious? Let´s chat at  yuvi@maini.tv